Challenge

The world of interior design is ideas-driven, with content always having to be "on-trend" with very high production values and a finger on the pulse.

New id Interiors wanted to better showcase their work to a hard-to-reach audience of Property developers, buy-to-let landlords and high net worth private clients.

Solution

Using our in-house team of copywriters we produced a series of themes, blogs and articles that showcased the latest trends in interior design from “Greige is the new black” to “Five unmissable Home office design trends for 2020”

Results

The strategy has resulted in higher email open rates, increased levels of engagement for the blogs and a happy client base.