Challenge

The volatile London investment property market is sophisticated and very canny. Buyers, by and large, know what they want to buy and the price they want to pay. Our challenge was to maximise the client's database to efficiently drive site traffic, increase auction awareness and align specific properties to specific buyers.

Solution

To create a series of emails featuring properties for the upcoming auctions, tailored specifically to the prospective bidders geographical and property type requirements.

Results

The new tailored approach increased email efficiency delivering a click-to-open rate in excess of 30% and driving an extra 50,000 highly targeted and relevant visitors to the site for each auction cycle.