Challenge

The vibrant market for international luxury property sales coupled with a discerning clientele meant that Unique Living needed a way to accurately reach their target audience with "relevant" email communications.

Solution

To create a series of communications showcasing luxury properties in multiple geographical locations on a single email, delivered to an international database whilst ensuring that recipients only received properties in the areas that they had expressed an interest.

Results

Unique Living immediately saw a 12% increase in click-to-open rates which resulted in an increased level of enquiries.