If you aren’t getting the results you want from your SEO campaigns, it could be time to review your strategy.
One key thing to consider is how integrated your digital marketing efforts are. Are your SEO, email marketing and social media working together to direct more traffic to your website, or are they operating in isolation?
Let’s focus for now on social media. Here are some of the ways that smart social media tactics can drive search optimisation, with tips from our SEO experts in the UK:
1. Getting a wider reach for your content
Likes and shares on social media don’t directly do anything to boost your website’s SEO ranking. However, it is super helpful for getting your content in front of more people. Post links, blogs and other content from your website and you can even start generating more traffic.
Interaction with your social media posts can also be a great indicator at how well your content is landing with your target audience. Research backs this up, especially one study by CognitiveSEO which analysed 23 million social media shares and found a strong link between social engagement stats and SEO.
If you’re a B2B business, one of the best social platforms to use for engagement, social sharing and generating leads is LinkedIn. It’s ideal for SEO because you have more opportunities to target keywords, in long-form blogs, and the headings, summary and other content on your profile.
2. Gaining backlinks
Another bonus of high social sharing stats is more backlinks. The more people read, like and share your content, the more likely other people are to link to you (and your site).
As any digital marketing agency will tell you, backlinks are critical for SEO. This is mainly because they demonstrate to search engines that your website content is relevant and valuable to users.
3. Your social profiles can rank for search terms
It’s well worth optimising your social profiles, as these can rank potentially as high as your website. Focus on your keywords, bearing in mind that users on social platforms may use different key terms and routes in order to find you.
You can also explore using branded search terms, to make the most of situations where people are already searching for your brand online.
4. Building trust, reputation and a following
Lastly, there’s the opportunity to build a loyal audience on your social platforms. Put the time in with relevant, high-quality content and you’ll have the chance to boost your brand reputation. Plus, you can build a healthy following, all of which is great for increasing website traffic.
But just as crucially, social media marketing can help to build trust – which is another essential part of SEO when it’s done well.
It takes time, skill and patience to plan winning marketing campaigns. Need expert help? Work with our team here at Nextgen Marketing, a leading SEO marketing agency in the UK. Get in touch to find out more.
