Challenge

With house prices seeing their highest growth for six years in 2020, climbing 7.5%, the property market continues to be an attractive proposition to developers and owners throughout the pandemic. Pent-up demand during the lockdown was released during the late summer as people looked to relocate or upsize their property in a bid to find more space, as working from home became the new normal.

Auction House have a proven track record and their London branch have huge growth ambition. With the latest changes to consumer behavior and online auctions becoming increasingly popular, we were tasked with helping the brand increase their awareness in order to capitalise on this new trend.   

Solution

After conducting an SEO and PPC review of the existing Auction House London website and Google Ad account, we were able to identify key areas of focus for optimisation. 

With the user’s experience becoming central to Google’s ranking algorithm, we were keen to adapt the website and offer new design recommendations. These changes, also meant that any optimisation to landing pages would have a beneficial impact on SEO and PPC performance.  

Budget for Google Ads was re-channeled and focused on keywords that would lead to new customer acquisition, improving overall effectiveness of spend.  

Results

Year on year, we’ve seen overall traffic to the Auction House website increase by 49%.

Organic traffic year on year has seen a 68% increase, with bounce rate on site dropping over 10%