2020 will be remembered forever, unfortunately not for the right reasons. The Covid-19 pandemic has forced us all to spend more time at home. And more time at home, for most of us, equates to more time on our screens.

Our evolution into a species shackled to our screens obsessively pawing the social media platforms might not be the healthiest of lifestyle habits but it does present opportunities for businesses.

During lockdown, social media witnessed a surge in usage. Data shows that internet users are spending longer than ever on social media than ever before. In March 2020, Facebook’s Daily Active Users (DAUs) and Monthly Active Users saw an 11% and 10% year-on-year increase respectively.

With our seeming obsession with social media showing no signs of subsiding, it’s vital that businesses of all almost industries and sizes actively utilise social media to remain competitive in the increasingly digitally reliant world we’re living in.

UNA Collective, specialists in social media marketing, list some ideas to revamp your social media marketing campaign in 2021.

Plan out your social media marketing campaign
Rather than blindly posting out content willy-nilly, devote time and energy into planning the content that will feature in your posts. Brainstorm ideas into a calendar about what the content should be focused on. Have a look at what’s working for competitors. Look at key dates coming up in your industry during the year and plan relevant content around these dates. If you’ve got any promotions, deals or events coming up, feature them on the social media calendar to make sure they don’t get missed.

Analyse the data
It’s all very well posting regularly on the likes of LinkedIn and Twitter, but you need to know which content is working and what isn’t. It’s therefore important to look at the analytics of your social media campaigns to see which posts are creating the best interaction and engagement. Delving deeper into the analytics will help you tweak campaigns, so they feature optimum content being sent at the right time and to the right audience.

Research keyword and hashtags
Pumping social content with the right keywords and hashtags (without overdoing it) will help your content be noticed to a wider pool of users. Researching relevant, trending and the best-performing hashtags and keywords is therefore well worth the investment in time.

If you’ve not got the time or perhaps the right skillsets to devote to the likes of keyword and hashtag research, analytics and social media content planning, you might want to get the social media gurus at Nextgen Marketing take care of your social media campaigns for you! Give our friendly team a call to discuss your social requirements.