Already planning your content marketing campaigns for the new year? If you’re organised enough, you can sketch out or even flesh out your plans for 2023 before the Christmas rush really kicks in. And it always helps to keep an eye on the latest and upcoming trends. With this in mind, we’ve put together a...

Social media is an integral part of any content marketing strategy, but it’s also a major time drain. Marketers are spending an average of 16-20 hours a week keeping up an active social presence for their brand. But it’s easy to fall right down the rabbit hole and spend even longer – posting, commenting and...

LinkedIn is a hugely valuable platform for B2B marketing, with over 80% of social media leads coming from the professional networking site according to a recent Sprout Social survey. It has almost 740 million members and around 55 million registered companies use it, so you’d be missing a trick not to use LinkedIn for marketing. But as with...

2020 will be remembered forever, unfortunately not for the right reasons. The Covid-19 pandemic has forced us all to spend more time at home. And more time at home, for most of us, equates to more time on our screens. Our evolution into a species shackled to our screens obsessively pawing the social media platforms...

Are you posting regularly on social platforms like Twitter and Facebook but not quite seeing the lead generation boost you’d like? Follower numbers are steadily rising and there’s even a decent level of engagement, but you aren’t able to see solid, tangible improvement – or a good ROI for the time and effort you’ve spent...