Physical, face-to-face meetings with clients are rapidly becoming a distant memory. The Covid-19 pandemic has changed the way we communicate with clients, colleagues, and customers. We once took physical meetings for granted, but with social distancing measures and working from home now the new norm, all industries and businesses have been forced to adapt to remote methods of communication.
Henceforth, the humble email holds more stature today that it ever has.
With internet usage soaring out of sight as we essentially carry out our lives online, emails are being sent with more vigour than ever before. In fact, since lockdown began, email usage has seen a staggering 44% increase!
Given the renewed status, prestige and prevalence of emails to communicate, it’s more important than ever that you nail the look, tone and content of your emails, so they are picked up, opened, read in full and, most importantly, acted on.
UNA Collective, experts in email marketing, sheds some light on how to send that perfect email.
Make the email subject lines stand out
With our inboxes saturated with emails every day, it is easy to ignore emails that don’t grab our attention. Sadly, recipients can tend to ignore emails they don’t deem as holding much relevance.
Consequently, email subject lines are so important. Take your time to craft a compelling email subject line, which the recipient can’t afford to ignore. Think about what the recipient will gain from opening the email, such as an unmissable promotion or a limited deal they simply have to take a look at. Make the subject line punchy, concise, and salesy, so it doesn’t get ignored.
One message per email
We all have a tendency to skim read emails and pick out the relevant parts while flitting over the rest. Making an email short, concise, and focused on one point will make the recipient more inclined to read it in full, understand the message and respond to it.
Be responsive
Working remotely has many advantages but there can be a tendency no never fully switch off from work. While responding to emails in the middle of the night isn’t advisable, it’s important to respond to emails in a timely manner. Replying to emails without delay will maintain professionalism and, most importantly, keep the line of communication going.
Nail the Call to Actions
An essential component of every email is the call to action (CTA). CTAs typically come at the bottom of the email and invite the recipient to act. Generally speaking, CTAs that use bright colours, a thoughtful placement and use precise actionable language, are more successful in persuading customers of clients to take action.
If the above sounds too arduous or time-consuming, why not let the email marketing experts at Nextgen Marketing take your email campaigns by the horns and ensure this vital method of communication is optimised to maximum success?
