If you’ve not already started your email marketing campaigns for Christmas, you’re cutting it a little fine. The biggest online retail season of the year is fast approaching, and people are starting their shopping now. But there’s still time left to make a splash with your Christmas content marketing strategy. In fact, with just a...

Worried your emails just aren’t getting read? If you’re putting the time into email list building and designing marketing content, it’s frustrating to fall at the first hurdle. So, how do you get those emails opened? Read on for some helpful tips from our email marketing experts. But first, you need to know what a...

If you want to improve engagement and conversions from your email marketing campaigns, video could be just the way to do it. Research has found that video content can boost email open rates by as much as 19%, and click-through rates by a whopping 65%. Even just using the word ‘video’ in your subject line...

If the current open and click-through rates for your email marketing campaigns make for depressing reading, it’s clearly time to change your approach. Don’t give up though, as when done well email marketing can still deliver impressive results. In fact, research in the US has found that email marketing can generate around $38 in revenue...

Physical, face-to-face meetings with clients are rapidly becoming a distant memory. The Covid-19 pandemic has changed the way we communicate with clients, colleagues, and customers. We once took physical meetings for granted, but with social distancing measures and working from home now the new norm, all industries and businesses have been forced to adapt to...