The world of web design barely stands still with new trends and developments constantly rearing their head and disrupting the status quo. For businesses to operate with the latest and greatest websites, it’s important they stay on top of the latest design trends.

2022 is set to be an exciting year for web design innovation and, as always, UNA Collective will be at the helm of what’s trending in the world of web design, offering the latest innovations to our clients.

Check out what exactly is in the pipeline for website design trends in 2022.

Mix up the colour combos
2022 is all about having a website that stands out and is not afraid to be bold in the way it looks and the message it portrays to visitors. One way to achieve such boldness is to create unusual colour combinations.

Think dark charcoal shades infused with bursts of colour such as vibrant yellows and muted jades, for a truly dynamic look and feel.

Dark mode
Dark mode really took off in 2020/2021, a trend that looks set to continue in 2022. This super-modern look not only reduces eye strain in low-light conditions, but it also highlights many design elements on a site, not to mention saves a device significant battery power. It’s hardly surprising some of the biggest brands, including Instagram, Facebook and Apple, are offering dark mode alternatives on their platforms.

Videos, videos, and yet more videos
Videos have been a big feature of website design in 2021 and the trend shows no sign of disappearing in 2022. There’s something about a company video that resonates with audiences, enabling visitors to engage with a brand and its personality in a way that written content struggles to achieve.

If you’re revamping your website this year. Think about featuring video promotions, education, product launches and testimonials on site to humanise your brand.

Bold graphics
As well as striking colours, bold graphics are poised to be a dominating design trait of 2022. Bold graphics ensures a site communicates important messages and information in a quick and eye-catching way. Featuring bold typography of every page will also drive consistency between pages, making them easier to navigate and more attractive for visitors.

To really inject some panache into your website in 2022, why not recruit the highly creative team at Nextgen Marketing to work on a new website with you? Our experienced and talented web designers will work with you to create a standout site that is at the height of fashion in 2022.