When a visitor lands on a website, they typically do one of two things. They either click away from the site without taking any action, or they take action that puts them on the path to becoming a loyal customer. Naturally, it’s the latter that every business and marketer wants to achieve. And the way...
learn moreWhy You Should Upgrade to PHP 8 To Protect Your Website
Business owners are being urged to update their website’s PHP coding to the latest version – PHP 8, which features extra security patches to ensure business site applications remain secure. The main reason to upgrade to PHP 8 is to ensure that WordPress applications are running on a fully supported version that regularly receives updates....
learn moreWhy a slow site is terrible for SEO – and how to speed things up
Your website’s loading speeds are more important than you think. A slow site has a major impact on user experience, provoking frustrated visitors clicking away in their droves. Research consistently shows this, with one eye-opening stat in 2016 showing that 53% of mobile web visitors will leave if the page takes more than 3 seconds...
learn moreWebsite design tips to convert visitors into paying customers
Have reasonably healthy website traffic but no one’s actually buying anything? Ask any web design agency and they’d advise you that your site is in need of optimisation. There’s an art to getting those all-important conversions, and it all starts with making life as easy as possible for the customer. According to Mailchimp, getting visitors...
learn moreWays to increase website speed
If your website is slow to load, you’ve got big problems. Research has found that website conversion rates drop by more than 2% for each additional second of load time. What’s more 70% of consumers make purchasing decisions based on how quickly (or slowly) a web page loads up. So in short, slow loading speeds...
learn moreHow to build a fabulous website for a small business
If you’re a small business owner creating your first website, why not aim high? Your website is the hub of your online presence, a marketing tool in itself. It needs to look the part, as research has found that a huge 75% of consumers judge a company’s credibility based on its website design. So, what...
learn moreA beginner’s guide to colour psychology in web design
Creating a successful website isn’t just about organising and presenting information well. There are a huge number of other things to consider, including navigation and how to design a smooth customer journey from home page to purchase. But you should also think about the emotions and motivations of visitors to your site, and how you...
learn moreDo I really need a business website, or will a social page be enough?
Before the stratospheric rise of social networking, it was a given that a business needed a website. But how true is it now? If you can do everything you need to from your business Facebook page, do you still need a traditional website? Our view: yes, it’s a smart idea to have at least a...
learn more4 web design tips backed by solid research
The internet is bursting with web design tips, but which should you actually take notice of? One of the main problems is that design trends change all the time, and experts constantly disagree on the best way to create websites that work – and that users love. If you’re starting a new website, or redesigning...
learn moreNew website design trends for 2022
The world of web design barely stands still with new trends and developments constantly rearing their head and disrupting the status quo. For businesses to operate with the latest and greatest websites, it’s important they stay on top of the latest design trends. 2022 is set to be an exciting year for web design innovation...
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