If your website is slow to load, you’ve got big problems. Research has found that website conversion rates drop by more than 2% for each additional second of load time. What’s more 70% of consumers make purchasing decisions based on how quickly (or slowly) a web page loads up. So in short, slow loading speeds...
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How to embed videos into email marketing campaigns
If you want to improve engagement and conversions from your email marketing campaigns, video could be just the way to do it. Research has found that video content can boost email open rates by as much as 19%, and click-through rates by a whopping 65%. Even just using the word ‘video’ in your subject line...
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How and where to use keywords for SEO purposes
If you’re new to SEO, lesson one is how to use keywords. The basis of any effective SEO campaign should be properly research, well-chosen keywords. But finding the right keywords to target is only the first step. You also need to know how to use them effectively, to direct as much organic traffic to your...
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How to build a fabulous website for a small business
If you’re a small business owner creating your first website, why not aim high? Your website is the hub of your online presence, a marketing tool in itself. It needs to look the part, as research has found that a huge 75% of consumers judge a company’s credibility based on its website design. So, what...
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Email marketing: Which emails should you be sending for maximum results?
If the current open and click-through rates for your email marketing campaigns make for depressing reading, it’s clearly time to change your approach. Don’t give up though, as when done well email marketing can still deliver impressive results. In fact, research in the US has found that email marketing can generate around $38 in revenue...
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A beginner’s guide to colour psychology in web design
Creating a successful website isn’t just about organising and presenting information well. There are a huge number of other things to consider, including navigation and how to design a smooth customer journey from home page to purchase. But you should also think about the emotions and motivations of visitors to your site, and how you...
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10 quick tips for building an effective SEO campaign
Creating and executing an effective SEO campaign is a marathon, not a sprint. It requires time, resources and expertise to do it properly and see results. This is true whether you manage it in-house or outsource to a digital marketing agency. But this doesn’t mean you can’t start improving your SEO campaigns right now. There...
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Social media marketing: how to get organised and work smarter
Social media is an integral part of any content marketing strategy, but it’s also a major time drain. Marketers are spending an average of 16-20 hours a week keeping up an active social presence for their brand. But it’s easy to fall right down the rabbit hole and spend even longer – posting, commenting and...
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Brand authenticity – how to walk the walk
Now more than ever, consumers are demanding authenticity from the brands they follow. In fact, research has found that this is the most important factor for nearly 90% of consumers when deciding which brands they like and support. This is particularly important for millennials and Gen X audiences. Honest, transparency and trustworthiness are among the...
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Do I really need a business website, or will a social page be enough?
Before the stratospheric rise of social networking, it was a given that a business needed a website. But how true is it now? If you can do everything you need to from your business Facebook page, do you still need a traditional website? Our view: yes, it’s a smart idea to have at least a...
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