New research from global performance marketing agency Merkle has found that brand loyalty programs can be far more effective than once thought. However, they only work when brands are also able to deliver a consistently positive customer experience. Merkle’s 2022 Loyalty Barometer Report involved a survey of over 1,500 US consumers aged 18 to 65,...
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4 web design tips backed by solid research
The internet is bursting with web design tips, but which should you actually take notice of? One of the main problems is that design trends change all the time, and experts constantly disagree on the best way to create websites that work – and that users love. If you’re starting a new website, or redesigning...
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New website design trends for 2022
The world of web design barely stands still with new trends and developments constantly rearing their head and disrupting the status quo. For businesses to operate with the latest and greatest websites, it’s important they stay on top of the latest design trends. 2022 is set to be an exciting year for web design innovation...
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How to diversify your content marketing strategy
If you’ve got a content marketing strategy that seems to be working well, it’s only natural that you’ll want to stick to it. Whether they’re consciously aware of it or not, many marketers end up focusing on content they like, find easy or are simply familiar with producing. But diversifying your approach is important for...
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The top mistakes marketers make when marketing on LinkedIn
LinkedIn is a hugely valuable platform for B2B marketing, with over 80% of social media leads coming from the professional networking site according to a recent Sprout Social survey. It has almost 740 million members and around 55 million registered companies use it, so you’d be missing a trick not to use LinkedIn for marketing. But as with...
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Why NO businesses can afford to ignore giving their social media a revamp in 2021
2020 will be remembered forever, unfortunately not for the right reasons. The Covid-19 pandemic has forced us all to spend more time at home. And more time at home, for most of us, equates to more time on our screens. Our evolution into a species shackled to our screens obsessively pawing the social media platforms...
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Why B2B marketers should always include LinkedIn in social campaigns
Are you posting regularly on social platforms like Twitter and Facebook but not quite seeing the lead generation boost you’d like? Follower numbers are steadily rising and there’s even a decent level of engagement, but you aren’t able to see solid, tangible improvement – or a good ROI for the time and effort you’ve spent...
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How to nail email marketing amid the demise of physical meetings
Physical, face-to-face meetings with clients are rapidly becoming a distant memory. The Covid-19 pandemic has changed the way we communicate with clients, colleagues, and customers. We once took physical meetings for granted, but with social distancing measures and working from home now the new norm, all industries and businesses have been forced to adapt to...
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